Global tea polyphenols is set to witness massive demand in the coming years as intake of dietary ingredients is gaining high prominence as functional approach to minimize the risk of various ailments. As per the epidemiological evidence, habitual consumption of tea has significantly reduced the risk of cardiovascular disorders and cancer. In this regard, polyphenol products are gaining a substantial traction as they appear to play a key role in the potential health benefits of tea.
With increasing product adoption, tea polyphenols industry is expected to exhibit significant growth by recording a valuation of over USD 403.13 million by 2028.
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According to a tea researcher at Institute for Cancer Prevention, New York, tea has around 8 to 10 times more polyphenols than vegetables and fruits. Polyphenols help in detoxifying cell-damaging free radicals in the body.
Research suggests that people who drink two cups of tea or more every day are at a lesser risk of cardiovascular disorders and have lower total and LDL cholesterol and recover faster from heart attacks. Some evidence have also shown that tea can potentially fight breast and ovarian cancers.
Rising prevalence of cardiovascular disorders across the globe is impelling the consumption of tea polyphenol products. As per the World Health Organization (WHO) statistics, around 17.9 million people died due to cardiovascular disorders in 2019 which represents 32% of all deaths worldwide. Of these, 85% of the deaths were caused by heart attack and stroke.
In wake of such a considerable rise in the pervasiveness of these disorders, people are more inclined on improving their dietary habits. As a result, consumption of dietary supplements has significantly increased over the past few years. According to the U.S. Centers for Disease Control and Prevention statistics published in 2019, 57.6% of adults in the U.S. used a dietary supplement from 2017 to 2018. Considering the growing health awareness among people, demand for tea polyphenol based dietary supplements is expected to increase notable over the coming years.
In addition, increasing tea production in different parts of the world, especially in Asia Pacific region is positively influencing the business space for tea polyphenols. China reportedly accounted for 40% of the global tea production and supplied 31.8% of worldwide tea exports in terms of value. As per the International Trade Center statistics, in the last five years, as the value of global tea exports declined by an average of 12.8%, tea export value in China increased by 46.5%.
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Speaking of India, it is the second largest producer of tea across the globe and consumes over 30% of the global production. the country consumes around 75% of its output domestically. According to the Tea Board of India, consumption of tea at home during lockdown restriction due to COVID-19 crisis has increased by more than 10%, while it has reduced between 15% and 40% in out-of-home vertical comprising of café’s, restaurants, tea joints, etc. Such higher production, as well as consumption of tea in the region, will drive the demand for tea polyphenol-based medicines, supplements, food products, etc., providing lucrative growth prospects for the industry.
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